OverviewProgramme
Rollo LearnRollo LearnLive coach
Rollo Learn · skill · objection handling

Handle the price objection

"It's over my budget" isn't a no: it's the start of the negotiation. This skill is the one move that re-opens a stalled price talk. You'll learn it, see it done, then rehearse it against a live buyer roleplay.

About 12 minutesA real AI coach, not a videoGrounded in real deals
Alex intro · 26 sec
The moment most agents lose
"It's nice, but that's over my budget. I'm at 2.1."
Defend the price: and it becomes an argument. Nobody moves in an argument.
Discount on reflex: and you train the buyer to keep pushing, giving away margin.

Both lose the deal, slowly. There's a third move: and it starts by treating the objection as information, not a no.

The move: four steps you'll learn and run
01
Acknowledge

Agree the number is real. A defended buyer won't move.

02
Diagnose

One question to find the real constraint: the cash up front, the monthly payment, or cold feet.

03
Reframe

Move price onto terms and value: the monthly, yield, comparables.

04
Re-anchor

End on the next step: a viewing, the plan, never a reflex discount.

In the US the gap is almost always terms, not price: the monthly, rental yield, service charge. Diagnose first; discounting is the last lever, not the first.
What you'll walk away with
The one diagnostic question that re-opens a stalled price talk.
A reply you've drafted and pressure-tested against a buyer pushing on price.
Rather just practise?

Skip the lesson and go straight to a live roleplay: read the situation, pick who you'll talk to, and answer a real buyer in character — then get scored against the sales-skills framework.

Ready when you areTake it on screen with Alex beside you, or hands-free by ear. No login.
Try a lesson — Handle the price objection - Augmented OS